International director


Vince Vetro is the Founder and International Director of The Lending Journey™. After graduating from the University of Waterloo in 1984, Vince began a successful small business career in the Greater Toronto Area. For almost 25 years, Vince owned companies in both Ontario and Alberta. When not travelling and providing guidance and support to The Lending Journey, Vince is a corporate coach, author, and motivational speaker.

In later years a spiritual encounter transformed Vince’s view of business and the world. The famous words of Winston Churchill, “We make a living by what we do and a life by what we give,” impacted his life. In 1998 he started travelling abroad and has visited and spoken in countries all across the globe. But it was while on one of his trips to South America that he began laying the foundation for a microfinance charity, which eventually birthed The Lending Journey™.

“When I began the process on lending money to poor women in Latin American, I really thought I was getting into the banking business. But that has not been my experience,” says Vince. “What really happened is that I got into the ‘changing lives’ business, one small step at a time, one small loan at a time.”

Many of us are familiar with the old adage, “Give a person a fish and you feed them for a day, teach them to fish and you feed them for a lifetime.” For Vince, there is one line missing: once you teach them to fish, sit down and eat the fish with them. That is what life is really about: spending time with people and really getting to know their challenges.

“Friendship demands inconvenience, it demands putting yourself out there, it demands late-night phone calls to resolve issues that will take a lifetime,” says Vince. “It demands sticking it out even when you are tired and weary. That is what The Lending Journey is really about: friends helping friends.”

While he continues his entrepreneurial endeavours close to home, Vince has committed his life to developing friendships with the less privileged around the world. What does this look like, we ask? “Sitting around the table eating the fish that we taught them to catch and talking about lifes challenges.”

Vince and his wife Ramona live with their four children, Lauren, Christian, Jonah and Sophia in Ontario.

Comments are closed.